{"id":7101,"date":"2023-03-01T13:33:39","date_gmt":"2023-03-01T04:33:39","guid":{"rendered":"https:\/\/www.waseda.jp\/fire\/gsiccs\/?p=7101"},"modified":"2023-03-01T13:33:39","modified_gmt":"2023-03-01T04:33:39","slug":"professor-morimotos-research-article-on-personalized-social-media-advertising-is-published-in-international-journal-of-internet-marketing-and-advertising","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/fire\/gsiccs\/news\/2023\/03\/01\/7101\/","title":{"rendered":"Professor Morimoto\u2019s research article on personalized social media advertising is published in International Journal of Internet Marketing and Advertising"},"content":{"rendered":"<p>Professor Morimoto\u2019s article titled \u201cConsumers&#8217; information control and privacy concerns in personalized social media advertising\u201d is published in International Journal of Internet Marketing and Advertising.\u00a0DOI: 10.1504\/IJIMA.2022.126717<\/p>\n<p>The study investigated the relationships between popular social media platforms in Japan, ad personalization, consumers\u2019 perceptions, and behavioral responses to personalized advertising.\u00a0It also examined associations between consumers\u2019 information control and privacy concerns with perceptual and behavioral responses to personalized social media advertising.<\/p>\n<p>The results suggested that personalized ads on Facebook generated more negative brand attitudes than those on other media platforms. Ad personalization by age and location positively influenced attitudes toward ads on Instagram.\u00a0However, ad personalization did not moderate the relationship between information control and privacy concerns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Professor Morimoto\u2019s article titled \u201cConsumers&#8217; information control and privacy concerns in personalized [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125,95,1,124],"tags":[89,94,75,73,26],"class_list":["post-7101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-en","category-news-en","category-news","category-faculty","tag-announcement-en","tag-general-en","tag-publications-en","tag-research-en","tag-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/posts\/7101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/comments?post=7101"}],"version-history":[{"count":1,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/posts\/7101\/revisions"}],"predecessor-version":[{"id":7106,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/posts\/7101\/revisions\/7106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/media\/6036"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/media?parent=7101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/categories?post=7101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/tags?post=7101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}