{"id":9033,"date":"2022-03-31T19:16:31","date_gmt":"2022-03-31T10:16:31","guid":{"rendered":"https:\/\/www.waseda.jp\/fcom\/wbs\/?p=9033"},"modified":"2025-11-27T16:14:13","modified_gmt":"2025-11-27T07:14:13","slug":"koji-aiba-2-4-3","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/fcom\/wbs\/faculty-en\/9033","title":{"rendered":"SHIBUYA, Satoru, Professor"},"content":{"rendered":"

Profile<\/h3>\n
\n

Dr. Shibuya graduated from the Faculty of Law, The University of Tokyo, and worked for Tokyo Electric Power Co. for ten years. He holds an MBA from Keio University, and after leaving the company, he earned a Ph.D. in Business Administration from Keio University. After moving into academia, he served as an assistant professor at Niigata University, a professor at Tohoku University, a professor at Gakushuin University, and a visiting professor at the University of Rennes I Business School before assuming his current position in 2022.<\/p>\n

Dr. Shibuya has provided numerous supports for the formulation and implementation of digital marketing strategies, customer analysis, brand building, and human resource development, among others, for many companies, mainly in the information communication service and IT sectors, and also in the food, housing, entertainment, and other industries. He has served as president of the Japan Association for Consumer Studies, chief editor of the JSMD Journal of the Japan Society of Marketing and Distribution, and deputy editor of the Marketing Journal of the Japan Marketing Academy.<\/p>\n

Academic Degree<\/strong><\/h3>\n

Ph.D., March 2003, Graduate School of Business Administration, Keio University.<\/p>\n

MBA, March, 1995, Graduate School of Business Administration, Keio University.<\/p>\n

LL.B., March, 1988, Faculty of Law, The University of Tokyo.<\/p>\n

Selected Publications<\/h3>\n

\u3010<\/strong>Best Papers<\/strong>\u3011<\/strong><\/p>\n

Yukihiko Kubota and Satoru Shibuya (2017), \u201cThe Negative Effects of Positive Word-of-Mouth: The Occurrence and Suppression of the \u2018Suspicion Effect\u2019,\u201d\u300050th First Prize of Yoshida Hideo Memorial Foundation.<\/p>\n

Satoru Shibuya (2011), \u201cWord-of-mouth reasoning: the process of predicting future self from present others,\u201d Journal of Marketing and Distribution, 13(3), 1-20. First Prize 2012 from Japan Society of Marketing and Distribution.<\/p>\n

Satoru Shibuya (2010), \u201cAnalogy-based Structural Social Recommendation: A Study of Recommendation Effects on Word-of-Mouth Information on the Internet,\u201d 43rd Prize of Yoshida Hideo Memorial Foundation.<\/p>\n

\u3010Selected Publications\u3011<\/strong><\/p>\n

Satoru Shibuya (2020), \u201cFactors influencing simulation effect of digital word-of-mouth,\u201d Organizational Science<\/em>, 54(2), 37-47.<\/p>\n

Makoto Mizuno, Hiroshi Ohnishi, Satoru Shibuya and Hikaru Yamamoto (2018), \u201cC2C interaction in the digital media environment: Overview and Prospects of Research Trends,\u201d Japan Marketing Science<\/em>, 26(1), 7-39.<\/p>\n

Yukihiko Kubota and Satoru Shibuya (2018), \u201cIs This Word-of-Mouth Effective?\u201d Tokyo, JP: Yuhikaku.<\/p>\n

Satoru Shibuya (2017), \u201cCommunicating with Unknown Others: The Role of Interest Graphs in Offline and Online World,\u201d Japan Marketing Journal<\/em>, 36(3), 23-36.<\/p>\n

Satoru Shibuya (2015), \u201cThe influence of others’ experiences on consumers’ current perceptions: a comparative experiment between promotional and social contexts.\u201d Keio Business Forum<\/em>, 32(1), 85-108.<\/p>\n

Ryoichi Yokoyama, Takayuki Nozawa, Motoaki Sugiura, Yukihito Yomogida, Hikaru Takeuchi, Yoritaka Akimoto, Satoru Shibuya and Ryuta Kawashima (2014), \u201cThe neural bases underlying social risk perception in purchase decisions,\u201d Neuroimage<\/em> 91(1), 120-128.<\/p>\n

Satoru, Shibuya (2014), \u201cHow We Predict Our Future Based On Others\u2019 Experiences On The Internet: Cognitive Processes Of Inductive Reasoning,\u201d Japan Association for Consumer Studies<\/em>.<\/p>\n

Satoru Shibuya (2013), \u201cAutomaticity of similarity judgments between self and others,\u201d Journal of business administration of Kwansei Gakuin University<\/em>, 60(4), 199-217.<\/p>\n

Satoru Shibuya (2013), \u201cSimilarity and Judgment: How StructuralComlarison with Others Changes Consumer Behavior,\u201d Tokyo, JP: Yuhikaku.<\/p>\n

Satoru Shibuya (2007), \u201cMechanisms Of Influence Propagation Among Consumers Via Word-Of-Mouth Information On The Internet,\u201d Japan Marketing Journal<\/em>, 26(4), 31-51.<\/p>\n

Satoru Shibuya (2006), \u201cInformation Search On The Internet: The Process Of Searching For Experience And Evaluation Information Transmitted By Consumers,\u201d Advances In Consumer Studies<\/em>, 13(1), 1-28.<\/p>\n

Satoru Shibuya (2004), \u201cConsumer Opinion Formation Process in Online Communities and Corporate Marketing Strategies,\u201d Japan Marketing Journal<\/em>, 24(2), 31-44.<\/p>\n<\/div>\n

Courses in charge<\/b><\/h3>\n

Consumer Behavior in the Digital Environment<\/p>\n

Marketing<\/p>\n

Consumer Behavior<\/p>\n

Back<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Profile Dr. Shibuya graduated from the Faculty of Law, The University of Tokyo, and worked for Tokyo Electric […]<\/p>\n","protected":false},"author":3,"featured_media":12360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109],"tags":[89],"class_list":["post-9033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-en","tag-faculty"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/9033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/comments?post=9033"}],"version-history":[{"count":2,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/9033\/revisions"}],"predecessor-version":[{"id":15171,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/9033\/revisions\/15171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media\/12360"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media?parent=9033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/categories?post=9033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/tags?post=9033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}