{"id":7166,"date":"2021-04-29T11:08:04","date_gmt":"2021-04-29T02:08:04","guid":{"rendered":"https:\/\/www.waseda.jp\/fcom\/wbs\/?p=7166"},"modified":"2025-11-24T16:17:57","modified_gmt":"2025-11-24T07:17:57","slug":"koji-aiba-2-4","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/fcom\/wbs\/faculty-en\/7166","title":{"rendered":"SUGITA Hiroaki, Professor"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h3 class=\"x_MsoNormal\">Profile<\/h3>\n<div>\n<p>Hiroaki Sugita received a BA in social engineering from the Tokyo Institute of Technology and an MBA from Keio University.<br \/>\nHiroaki Sugita was a Chairman of Japan at the Boston Consulting Group, and now a Senior Advisor and serves as an outside board member of Unicharm Corporation, Kaizen Platform, Inc., and Luup, Inc.<\/p>\n<h3>Selected Publications<\/h3>\n<p><strong><span lang=\"JA\">\u3010<\/span><\/strong><strong>Books<\/strong><strong><span lang=\"JA\">\u3011<\/span><\/strong><strong><br \/>\n<\/strong>Professional Management Staff (Nihon Keizai Shimbun Shuppan-sha, 2020, in Japanese)<br \/>\nMethod of New Business Development &#8211; based on Recruit Co. cases (Nihon Keizai Shimbun Shuppan-sha, 2017, in Japanese)<br \/>\nThe BCG Way &#8211; Strategic Sales (Nihon Keizai Shimbun Shuppan-sha, 2016, in Japanese)<br \/>\nSales Strategy as Thinkers (Diamond-sha, 2009, in Japanese)<\/p>\n<\/div>\n<p class=\"x_MsoNormal\"><strong><span lang=\"JA\">\u3010<\/span><\/strong><strong>Supervisor of Translation<\/strong><strong><span lang=\"JA\">\u3011<\/span><\/strong><b><br \/>\n<\/b>Trading Up: Why Consumers Want New Luxury Goods&#8211;and How Companies Create Them\u00a0(Diamond-sha, 2004, in Japanese)<br \/>\nTreasure Hunt: Inside the Mind of the New Consumer\u00a0(Diamond-sha, 2007, in Japanese)<\/p>\n<h3><b>Courses in charge<\/b><\/h3>\n<p>Currently teaching in Japanese only<br \/>\n<span lang=\"JA\">\u7dcf\u5408\u7d4c\u55b6<\/span>\u00a0[General Management](Japanese)<span lang=\"JA\">\u3001\u65b0\u898f\u4e8b\u696d\u958b\u767a\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/span>[Approach for New Business Development](Japanese)<\/p>\n<p style=\"text-align: right;\"><a href=\"\/fcom\/wbs\/en\/faculty\">Back<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Profile Hiroaki Sugita received a BA in social engineering from the Tokyo Institute of Technology and a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109],"tags":[95],"class_list":["post-7166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-en","tag-faculty-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/7166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/comments?post=7166"}],"version-history":[{"count":2,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/7166\/revisions"}],"predecessor-version":[{"id":15082,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/7166\/revisions\/15082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media\/12655"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media?parent=7166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/categories?post=7166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/tags?post=7166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}