{"id":6112,"date":"2019-02-08T19:09:44","date_gmt":"2019-02-08T10:09:44","guid":{"rendered":"https:\/\/www.waseda.jp\/fcom\/wbs\/?p=6112"},"modified":"2025-11-27T15:47:43","modified_gmt":"2025-11-27T06:47:43","slug":"tomoko-kawakami-2","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/fcom\/wbs\/faculty-en\/6112","title":{"rendered":"KAWAKAMI Tomoko, Professor"},"content":{"rendered":"

Profile<\/h3>\n
\n

Dr. Kawakami is a professor of marketing at WBS since 2015. She was a visiting scholar and an affiliate professor of Forster School of Business, University of Washington, U.S.A., and is a visiting scholar of Blue Ocean Strategy Institute, INSEAD, France. Dr. Kawakami is an editorial review board of the Journal of Product Innovation Management and was selected as a top 100 scholar in Asia. She is the founder of Waseda Blue Ocean Strategy Institute, founding director of Marketing International Institute, and an outside board member of Takara Holdings Inc.<\/p>\n

Academic Degrees<\/h3>\n
\n

Ph.D., March 2000, Graduate School of Business Administration, Kobe<\/p>\n

UniversityMBA, March 1997, Graduate School of Economics, Osaka UniversityM.A.,<\/p>\n

March 1988, Department of Literature, Osaka University<\/p>\n<\/div>\n

\n

Selected Publications<\/h3>\n
\n

Durmu\u015fo\u011flu, Serdar S. and Tomoko Kawakami<\/u> (2021), Information technology tool use frequency in new product development: The effect of stage-specific use frequency on performance, Industrial Marketing Management<\/em>, 93, 250-258.[link<\/a>]<\/p>\n

Parry, Mark E., and Tomoko Kawakami<\/u> (2017), \u201cThe Encroachment Speed of Potentially Disruptive Innovations with Indirect Network Externalities: The Case of E-Readers,\u201d Journal of Product Innovation Management<\/em>, 34(2), 141-158. [link<\/a>]<\/p>\n

Kawakami, Tomoko<\/u>, Gloria Barczak, and Serdar S. Durmu\u015fo\u011flu (2015), \u201cInformation Technology Tools in New Product Development: The Impact of Complementary Resources,\u201d Journal of Product Innovation Management<\/em>, 32(4), 622\u2013635. [link<\/a>]<\/p>\n

Parry, Mark E. and Tomoko Kawakami<\/u> (2015), \u201cVirtual Word-of-Mouth and Willingness-to-Pay for Consumer Electronic Innovations,\u201d Journal of Product Innovation Management <\/em>32(2), 192-200. [link<\/a>]<\/p>\n

Kawakami, Tomoko<\/u>, Mark E. Parry and Kazuhiro Kishiya (2013), \u201cPersonal Word-of-Mouth, Virtual Word-of-Mouth, and Innovation Use,\u201d Journal of Product Innovation Management, <\/em>30 (1), 17-30.<\/em> [link<\/a>]<\/p>\n

Kawakami, Tomoko<\/u>, Douglas L. Maclachlan and Anne Stringfellow (2012), \u201cNew Venture Performance in China, Japan and US: The Impact of Formalized Market Information Processes,\u201d Journal of Product Innovation Management<\/em>, 29(2), 275-287. [link<\/a>]<\/p>\n

Kawakami<\/u>\uff0c<\/u>Tomoko,<\/u> Serdar S. Durmusoglu and Gloria Barczak (2011), \u201cFactors Influencing Information Technology Usage for New Product Development: The Case of Japanese Companies,\u201d Journal of Product Innovation Management, <\/em>28(6), 833-847. [link<\/a>]<\/p>\n

Song, Michael, Tomoko Kawakami<\/u> and Anne Stringfellow (2010), \u201cA Cross-national Comparative Study of Senior Management Style, Marketing-manufacturing Involvement, and Innovation Performance,” Journal of Product Innovation Management<\/em>, 27(2), 179-200. [link<\/a>]<\/p>\n

Song, Michael, Mark Parry and Tomoko Kawakami<\/u> (2009), “Incorporating Network Externalities into the Technology Adoption Model,” Journal of Product Innovation Management<\/em>, 26(3), 291-307. [link<\/a>]<\/p>\n<\/div>\n

\n

Courses\u00a0in charge<\/h3>\n<\/div>\n
\n

Marketing<\/p>\n

Marketing and New Market Creation<\/p>\n

Social Innovation<\/p>\n

Theory and Practice of Public Relations<\/p>\n

Others<\/h3>\n<\/div>\n
\n

Scientific Committee, International Product Development Association, EIASM<\/p>\n

Editorial Review Board, Journal of Product Innovation Management<\/p>\n

Associate Editor, International Journal of Marketing & Distribution<\/p>\n

Board Member, Japan Marketing Academy<\/p>\n

Committee of CPA examination, Board of Audit<\/p>\n

Academic Advisor, Japan Marketing Association<\/p>\n<\/div>\n<\/div>\n<\/div>\n

Back<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Profile Dr. Kawakami is a professor of marketing at WBS since 2015. She was a visiting scholar and an affiliat […]<\/p>\n","protected":false},"author":1,"featured_media":14974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109],"tags":[95],"class_list":["post-6112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-en","tag-faculty-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/6112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/comments?post=6112"}],"version-history":[{"count":2,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/6112\/revisions"}],"predecessor-version":[{"id":15162,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/6112\/revisions\/15162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media\/14974"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media?parent=6112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/categories?post=6112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/tags?post=6112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}