{"id":6102,"date":"2019-02-08T19:02:07","date_gmt":"2019-02-08T10:02:07","guid":{"rendered":"https:\/\/www.waseda.jp\/fcom\/wbs\/?p=6102"},"modified":"2025-11-24T15:14:43","modified_gmt":"2025-11-24T06:14:43","slug":"osanai-atsushi-professor","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/fcom\/wbs\/faculty-en\/6102","title":{"rendered":"OSANAI Atsushi, Professor"},"content":{"rendered":"<h3>Profile<\/h3>\n<p>Prior to becoming an academic, Prof. Osanai spent ten years working at Sony Corporation, first in product and technology planning for TV, DVD, and Network products, and later as a Product Strategist for new display devices products made for US, Europe, and Asian markets. He was also in charge of management research at Sony University. During working at Sony, He received MBA from the University of Tsukuba, Japan, and Ph.D. in economics from Kyoto University, Japan.<\/p>\n<p>From 2007, Prof. Osanai served as an associate professor of Kobe University for four years. After then, He joined WBS in 2011.\u00a0 Prof. Osanai has strategic management based research interests in innovation management and management of technology.\u00a0 He has not only published in academic journals, but he also contributed his practical opinions for industries and manufacturers to major international and domestic medias such as the Wall Street Journal, Reuters, Bloomberg, Nikkei, and the other many newspapers, business magazines, and TV news programs.\u00a0 Prof. Osanai has been assigned a visiting fellow of the graduate school of arts and sciences, Harvard University from 2016 to 2017, a visiting professor of the department of international studies, Thunghai University, Taiwan from 2017 to 2018, and a visiting scholar of the Management school of Kyoto Univeristy from 2017 to 2018. And he served as an advisor for Sony, Nexgen Mediatech, a Chimei group company in Taiwan, House foods in Japan, and Japan-Taiwan exchange association.\u00a0 Now , Prof. Osanai is serving as a Visiting Professor of Kyushu University Business School and a Visiting Professor of Kenichi Ohmae Graduate School of Business.<\/p>\n<p>.<\/p>\n<section>\n<h3>Academic Degrees<\/h3>\n<p>Ph.D., Economics, Kyoto University, 2004-2007<\/p>\n<p>M.B.A., Management, University of Tsukuba, 2001-2004<\/p>\n<p>B.A., Economics, Kyoto University, 1992-1997<\/p>\n<\/section>\n<section>\n<h3>Selected Publications<\/h3>\n<p>&#8211; Osanai, A. (2019) \u201cCreating premium value in solution businesses by general purpose technology: cases of Komatsu&#8217;s Komtrax and Sony&#8217;s broadcasting equipment,\u201d International Conference 2019 of Association for the Study of Industrial Management Japan, Aug. 30, 2019 at Thunghai University, Taichung, Taiwan.<\/p>\n<p>&#8211; Osanai, A. (2019) \u201cWhich is better for innovation, regulation or deregulation?: Comparison of Porter hypothesis and Sandbox,\u201d APEC SME O2O Summit on SME Embracing Digital Transformation, Jun. 26, 2019 at Cathay Financial Conference Hall, Taipei, Taiwan.<\/p>\n<p>&#8211; Miyamoto, T. and A. Osanai (2019) \u201cUser participation for justification of resources mobilization: Cases of utilizing cloud funding by JVC Kenwood and Sony,\u201d A Research Conference 2019 of the Academic Association for Organizational Science Japan, Jun. 1, 2019 at Komazawa Univerisity, Japan. (In Japanese)<\/p>\n<p>&#8211; Abe, S. and A. Osanai (2019) \u201cRegulations Encourage Innovation\u2500 A Case of Japan\u2019s F-2 Fighter with CFRP Body \u2500,\u201d Waseda bulletin of international management, No. 50, pp. 63-94. (In Japanese)<\/p>\n<p>&#8211; Wu, J. and A. Osanai (2019) \u201cFounder\u2019s Characteristic and Corporate Culture\u2500 Cases of Foxconn and Chimei in Taiwan \u2500,\u201d Waseda bulletin of international management, No. 50, pp. 95-130. (In Japanese)<\/p>\n<p>&#8211; Osanai, A. (2018) \u201cSemantic Value Creation and R&amp;D in B-to-B Business -Cases of Sony and Komatsu-,\u201d Waseda bulletin of international management, No. 49, pp.57-68. (In Japanese)<\/p>\n<p>&#8211; Kanki, N. and A. Osanai (2018) \u201cIntegration of Industrial Design and Engineering Design -A Case of Cosmetic Design Development in a Cell Phone Manufacturer A-,\u201d No. 49, pp. 69-82. (In Japanese)<\/p>\n<p>&#8211; Thomke, S., A. Osanai, and A. (2018) &#8220;Sony,&#8221; Harvard Business School Case 618-045.<\/p>\n<p>&#8211; Osanai, A. (2015) \u201cSemantic Value in Surgical Procedure Development -An Antegrade-PTAV case for the elderly patient of serious aortic stenosis -,\u201d Organizational Science (Japan), Vol. 49, No. 3, pp. 4-20. (In Japanese)<\/p>\n<p>&#8211; OSANAI, A. (2015) \u201cAmbidextrous Management of High-Technology and Low-Medium Technology\u201d, Waseda Business &amp; Economic Studies, No. 51, pp. 17-42.<\/p>\n<p>&#8211; Takai, Keigo, R. Nakamoto, T. Hamada, H.C. Chen, A. Osanai, &amp; H. Noguchi(2014) \u201cHow does EMS in emerging countries expand its business from OEM to OBM? : A case of Foxconn\u2019s strategy using patent analysis,\u201d (T11.3 Knowledge, Technology and Operations Management), IFSAM 2014 World Congress in Tokyo, Tokyo: Meiji University.<\/p>\n<p>&#8211; Abe, S. and Osanai, A. (2014) \u201c\u201cLimitation\u201d as a Necessary Condition for Innovation: The Case of CFRP Body Development in the F-2 Fighter,\u201d Transactions of the Academic Association for Organizational Science, Vol. 3, No. 1, pp. 99-105.<\/p>\n<p>&#8211; Sakaue, K. and Osanai, A. (2014) \u201cTraction of the Technology Innovation by Non-engineer Leader: The Case of New Business Development in Takano,\u201d Transactions of the Academic Association for Organizational Science, Vol. 3, No. 1, pp 106-111.<\/p>\n<p>-Osanai, A. (2013) \u201cMechanistic organization adapting to turbulent industry,\u201d Annual Meeting 2013 of the International Academy of Strategic Management Japan, Sep. 21, 2013 at Igarashi Campus of Niigata University, Niigata, Japan.<\/p>\n<p>&#8211; Osanai, A. (2013) \u201cIntegration of \u201cexterior design\u201d and \u201cengineering design\u201d by in-house designers: Cases in consumer electronics industry,\u201d PDW Program Session #293, the 73rd Academy of Management Annual Meeting 2013 at Orlando, FL, Aug. 10, 2013.<\/p>\n<p>&#8211; Osanai, A. (2013) \u201cProduct concept innovation: qualitative analysis in a case of digital consumer electronics,\u201d Transactions of the Academic Association for Organizational Science, Vol.2, No. 2, pp. 16-22.<\/p>\n<p>&#8211; Osanai, A. and R. Nakamoto (2012) \u201cIntegrated Separation\u201d Framework in Aircraft Product Development -Customer Oriented Innovation in Aviation Industry-,\u201dAir Transportation Research Society 2012 Annual Meeting, Jun.29, 2012 at Shangri-La Tainan, Taiwan.<\/p>\n<p>&#8211; Osanai, A. and R. Nakamoto (2012) \u201cThe Impact of \u201cthe Economic Cooperation Framework Agreement (ECFA)\u201d on the Electronics Industry in the East Asia:Japan-Taiwan Business Alliances of Integrating Their Product Concept and Product Architecture,\u201d the Proceedings of Kyoto Univ. &amp; Hosei Univ. Joint Int\u2019l Workshop The Boundary of the Firm and Collective Knowledge Management: Reprogramming Business Institutions for Open Innovation, Jan. at Kyoto University.<\/p>\n<p>&#8211; Osanai, A., Y. Ibuki, R. Nakamoto (2011) \u201cInter-Standard Bridgeing : Controlling Network Externalities in Standardization,\u201d Journal of Economics &amp; Business Administration (Japan), Vol. 203, No. 4, pp. 103-119. (In Japanese)<\/p>\n<p>&#8211; Osanai, A. (2009) \u201cOptuin-type Concurrent Engineering: A xase of LCD TV Development at Chimei Conglomerate in Taiwan\u201d Organizational Science (Japan), Vol.43, No.2, pp. 65-83. (In Japanese)<\/p>\n<p>&#8211; Osanai, A and Y. Chen (2009) \u201cThe Development History of Taiwan&#8217;s Electronics Industry,\u201d Journal of Economics &amp; Business Administration (Japan), Vol. 200, No. 3, pp. 71-83. (In Japanese)<\/p>\n<p>&#8211; Itoh, M., A. Osanai, and Y. Matsumoto (2009) \u201cServices Acquiring Leadership in Product Supply Chain: Cases of TSMC in Taiwan and FNAC in France,\u201d Organizational Science (Japan), Vol. 42, No. 4, pp.37-49. (In Japanese)<\/p>\n<p>&#8211; Osanai, A, N. Kanki, R. Nakamoto, &amp; Y. Ibuki (2009) \u201cBridging technological standards in competition: aggressive strategy of a peripheral company,\u201d International Network for Social Network Analysis, Sunbelt Social Networks Conference XXIX, March 10-15, 2009, at Bahia Hotel, San Diego, CA, [Abstract submitted on December 15, 2008].<\/p>\n<p>&#8211; Osanai, A. (2008) \u201cMarket-Oriented Technology Integration,\u201d Journal of Economics &amp; Business Administration (Japan), Vol. 197, No. 5, pp.87-107. (In Japanese)<\/p>\n<p>&#8211; Osanai, A. (2007) \u201cManaging Technology Development and Business Concept,\u201d Journal of Economics &amp; Business Administration (Japan), Vol. 196, No.5, pp.79-94. (In Japanese)<\/p>\n<p>&#8211; Osanai, A. (2007) \u201cIntegration of Technology and Business by R&amp;D Organization: A Role of ITRI in the Early Stage of Taiwanese Semiconductor Industry,\u201d Journal of Business Management (Japan) No. 19, pp. 76-88. (In Japanese)<\/p>\n<p>&#8211; Osanai, A. (2006) \u201cDilemma between new and existing technologies: Separation and coexistence of old and new technologies in the Television Development Division of Sony Corporation,\u201d Organizational Science (Japan), Vol. 40, No. 1, pp. 84-96. (In Japanese)<\/p>\n<p>&#8211; Osanai, A. (2006) \u201cIncumbent\u2019s Dilemma between Creating Separated Organizations and Utilizing Conventional Resources: A Case of New and Established Technology Integration in Sony\u2019s TV Business,\u201d International Workshop on Manufacturing Management (Report # 2006-021), June 21st 2006, Yokohama National University.<\/p>\n<p><em>\u00a0<\/em><\/p>\n<\/section>\n<section>\n<h3>Courses in charge<\/h3>\n<p>Innovation Management, Management of Technology<\/p>\n<\/section>\n<p style=\"text-align: right;\"><a href=\"\/fcom\/wbs\/en\/faculty\">Back<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profile Prior to becoming an academic, Prof. Osanai spent ten years working at Sony Corporation, first in prod [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109],"tags":[95],"class_list":["post-6102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-en","tag-faculty-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/6102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/comments?post=6102"}],"version-history":[{"count":2,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/6102\/revisions"}],"predecessor-version":[{"id":15073,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/6102\/revisions\/15073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media\/2528"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media?parent=6102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/categories?post=6102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/tags?post=6102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}