{"id":6036,"date":"2019-02-08T17:08:36","date_gmt":"2019-02-08T08:08:36","guid":{"rendered":"https:\/\/www.waseda.jp\/fcom\/wbs\/?p=6036"},"modified":"2025-11-11T11:08:40","modified_gmt":"2025-11-11T02:08:40","slug":"%e5%b7%9d%e4%b8%8a-%e6%99%ba%e5%ad%90-%e6%95%99%e6%8e%88%ef%bc%88kawakami-tomoko%ef%bc%89-2","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/fcom\/wbs\/faculty-jp\/6036","title":{"rendered":"\u5ddd\u4e0a \u667a\u5b50 \u6559\u6388\uff08KAWAKAMI, Tomoko\uff09"},"content":{"rendered":"

\u5c02\u9580\u5206\u91ce<\/h3>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n

\u7565\u6b74<\/h3>\n

\u5927\u962a\u5927\u5b66\u6587\u5b66\u90e8\u5352\u3002\u30df\u30ce\u30eb\u30bf\u30ab\u30e1\u30e9\u682a\u5f0f\u4f1a\u793e\uff08\u5f53\u6642\uff09\u52e4\u52d9\u5f8c\u3001\u5927\u962a\u5927\u5b66\u3067\u4fee\u58eb\u53f7\u3001\u795e\u6238\u5927\u5b66\u3067\u535a\u58eb\u53f7\u3092\u53d6\u5f97\u3002\u5c02\u9580\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3002\u95a2\u897f\u5927\u5b66\u52e4\u52d9\u5f8c\u30012015\u5e74\u3088\u308a\u73fe\u8077\u3002INSEAD\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u7814\u7a76\u6240\u5ba2\u54e1\u7814\u7a76\u54e1\u3001\u30ef\u30b7\u30f3\u30c8\u30f3\u5927\u5b66\u9023\u643a\u6559\u6388\u30fb\u30d5\u30eb\u30d6\u30e9\u30a4\u30c8\u7814\u7a76\u54e1\u7b49\u3092\u6b74\u4efb\u3002\u30c8\u30c3\u30d7\u30b8\u30e3\u30fc\u30ca\u30eb\u306b10\u672c\u4ee5\u4e0a\u306e\u8ad6\u6587\u3092\u520a\u884c\u3002Journal of Product Innovation Management\u7de8\u96c6\u59d4\u54e1\u3001EIASM IPDMC\u56fd\u969b\u4f1a\u8b70\u59d4\u54e1\u3001\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b66\u4f1a\u7406\u4e8b\u3001\u65e5\u672c\u5546\u696d\u5b66\u4f1a\u300e\u6d41\u901a\u7814\u7a76\u300f\u526f\u7de8\u96c6\u9577\u30022017\u5e74\u30a2\u30b8\u30a2\u306e\u7814\u7a76\u8005\u30c8\u30c3\u30d7100\u306b\u9078\u51fa\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u56fd\u969b\u7814\u7a76\u6240\u9577\u3001\u5b9d\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u793e\u5916\u53d6\u7de0\u5f79\u3002\u5ddd\u4e0a\u7814\u7a76\u5ba4\u306e\u5b66\u751f\u3068\u3068\u3082\u306b\u30af\u30e9\u30b7\u30ab\u30a8\u30fc\u30eb(\u66ae\u3089\u3057\u5909\u3048\u308b)\u3068\u3044\u3046\u30af\u30e9\u30b7\u30c3\u30af\u30b3\u30f3\u30b5\u30fc\u30c8\u3082\u30d7\u30ed\u30c7\u30e5\u30fc\u30b9\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u4e3b\u306a\u7814\u7a76\u696d\u7e3e\u30fb\u8457\u66f8<\/h3>\n

\uff1c\u8457\u66f8\uff1e<\/strong><\/p>\n

\u30b3\u30c8\u30e9\u30fc\u30fb\u30d5\u30a1\u30eb\u30c1(2020)\u300eB2B\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u300f\uff08\u6749\u5149\u4e00\u6210\u76e3\u4fee\u3001\u5ddd\u4e0a\u667a\u5b50\u76e3\u8a33\uff09\u767d\u6843\u66f8\u623f\u3002<\/p>\n

\u5ddd\u4e0a\u667a\u5b50\u30fb\u5fb3\u5e38\u6cf0\u4e4b\u30fb\u9577\u8c37\u5ddd\u4f38(2015)\u300e\u5b9f\u8df5\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\uff1c\u7b2c2\u7248\uff1e\uff1a\u4e8b\u696d\u5275\u9020\u306e\u57fa\u790e\u529b\u3092\u935b\u3048\u308b\u300f\u4e2d\u592e\u7d4c\u6e08\u793e\u3002<\/p>\n

\u6728\u6751\u61b2\u6d0b\u30fb\u7684\u5834\u5321\u4eae\u30fb\u5ddd\u4e0a\u667a\u5b50(2013)\u300e\uff11\u304b\u3089\u306e\u75c5\u9662\u7d4c\u55b6\u300f\u78a9\u5b66\u820e\u3002<\/p>\n

\u5ddd\u4e0a\u667a\u5b50(2005)\u300e\u9867\u5ba2\u5fd7\u5411\u306e\u65b0\u88fd\u54c1\u958b\u767a\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u6280\u8853\u306e\u30a4\u30f3\u30bf\u30d5\u30a7\u30a4\u30b9\u300f\u6709\u6590\u95a3\uff08\u65e5\u672c\u5546\u696d\u5b66\u4f1a\u8cde\u30fb\u65e5\u672c\u7d4c\u55b6\u5b66\u4f1a\u8cde\u53d7\u8cde\uff09\u3002<\/p>\n

\uff1c\u8ad6\u6587\uff1e<\/strong><\/p>\n

Durmu\u015fo\u011flu, Serdar S. and Tomoko Kawakami<\/u> (2021), Information technology tool use frequency in new product development: The effect of stage-specific use frequency on performance, Industrial Marketing Management<\/em>, 93, 250-258.[link<\/a>]<\/p>\n

Parry, Mark E., and Tomoko Kawakami<\/u> (2017), \u201cThe Encroachment Speed of Potentially Disruptive Innovations with Indirect Network Externalities: The Case of E-Readers,\u201d Journal of Product Innovation Management<\/em>, 34(2), 141-158. [link<\/a>]<\/p>\n

Kawakami, Tomoko<\/u>, Gloria Barczak, and Serdar S. Durmu\u015fo\u011flu (2015), \u201cInformation Technology Tools in New Product Development: The Impact of Complementary Resources,\u201d Journal of Product Innovation Management<\/em>, 32(4), 622\u2013635. [link<\/a>]<\/p>\n

Parry, Mark E. and Tomoko Kawakami<\/u> (2015), \u201cVirtual Word-of-Mouth and Willingness-to-Pay for Consumer Electronic Innovations,\u201d Journal of Product Innovation Management <\/em>32(2), 192-200. [link<\/a>]<\/p>\n

Kawakami, Tomoko<\/u>, Mark E. Parry and Kazuhiro Kishiya (2013), \u201cPersonal Word-of-Mouth, Virtual Word-of-Mouth, and Innovation Use,\u201d Journal of Product Innovation Management, <\/em>30 (1), 17-30.<\/em> [link<\/a>]<\/p>\n

Kawakami, Tomoko<\/u>, Douglas L. Maclachlan and Anne Stringfellow (2012), \u201cNew Venture Performance in China, Japan and US: The Impact of Formalized Market Information Processes,\u201d Journal of Product Innovation Management<\/em>, 29(2), 275-287. [link<\/a>]<\/p>\n

Kawakami<\/u>\uff0c<\/u>Tomoko,<\/u> Serdar S. Durmusoglu and Gloria Barczak (2011), \u201cFactors Influencing Information Technology Usage for New Product Development: The Case of Japanese Companies,\u201d Journal of Product Innovation Management, <\/em>28(6), 833-847. [link<\/a>]<\/p>\n

Song, Michael, Tomoko Kawakami<\/u> and Anne Stringfellow (2010), \u201cA Cross-national Comparative Study of Senior Management Style, Marketing-manufacturing Involvement, and Innovation Performance,” Journal of Product Innovation Management<\/em>, 27(2), 179-200. [link<\/a>]<\/p>\n

Song, Michael, Mark Parry and Tomoko Kawakami<\/u> (2009), “Incorporating Network Externalities into the Technology Adoption Model,” Journal of Product Innovation Management<\/em>, 26(3), 291-307. [link<\/a>]<\/p>\n

\u8b1b\u7fa9\u79d1\u76ee<\/h3>\n

\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\uff08\u591c\u9593\u4e3b\u5fc5\u4fee\u79d1\u76ee\uff09<\/p>\n

\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u65b0\u5e02\u5834\u5275\u9020\u300d\uff08\u591c\u9593\u4e3b\u9078\u629e\u79d1\u76ee\uff09<\/p>\n

\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u300d\uff08\u591c\u9593\u4e3b\u9078\u629e\u79d1\u76ee\uff09<\/p>\n

\u300c\u30d1\u30d6\u30ea\u30c3\u30af\u30fb\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\u306e\u7406\u8ad6\u3068\u5b9f\u8df5\u300d\uff08\u591c\u9593\u4e3b\u9078\u629e\u79d1\u76ee\uff09<\/p>\n

Marketing \uff08\u30b0\u30ed\u30fc\u30d0\u30eb\u5fc5\u4fee\u79d1\u76ee\uff09<\/p>\n

Marketing and New Market Creation \uff08\u30b0\u30ed\u30fc\u30d0\u30eb\u9078\u629e\u79d1\u76ee\uff09<\/p>\n

\u4e3b\u306a\u5bfe\u5916\u6d3b\u52d5<\/h3>\n

\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b66\u4f1a\u7406\u4e8b<\/p>\n

\u65e5\u672c\u5546\u696d\u5b66\u4f1a \u5b66\u4f1a\u8a8c\u7de8\u96c6\u59d4\u54e1\uff08\u526f\u59d4\u54e1\u9577\uff09<\/p>\n

Journal of Product Innovation Management\u7de8\u96c6\u59d4\u54e1\uff08\u30a2\u30e1\u30ea\u30ab\uff09<\/p>\n

Innovation and Product Development Management Conference\u59d4\u54e1\uff08\u30e8\u30fc\u30ed\u30c3\u30d1\uff09<\/p>\n

\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\u30de\u30b9\u30bf\u30fc\u30b3\u30fc\u30b9 \u30a2\u30ab\u30c7\u30df\u30c3\u30af\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc<\/p>\n

\u6587\u90e8\u79d1\u5b66\u7701\u3000\u5927\u5b66\u8a2d\u7f6e\u30fb\u5b66\u6821\u6cd5\u4eba\u5be9\u8b70\u4f1a \u5c02\u9580\u59d4\u54e1<\/p>\n

\u516c\u8a8d\u4f1a\u8a08\u58eb\u8a66\u9a13\u8a66\u9a13\u59d4\u54e1<\/p>\n

50\u97f3\u9806\u4e00\u89a7\u306b\u623b\u308b<\/a>
\n\u5c02\u9580\u5206\u91ce\u5225\u4e00\u89a7\u306b\u623b\u308b<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u5c02\u9580\u5206\u91ce \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u7565\u6b74 \u5927\u962a\u5927\u5b66\u6587\u5b66\u90e8\u5352\u3002\u30df\u30ce\u30eb\u30bf\u30ab\u30e1\u30e9\u682a\u5f0f\u4f1a\u793e\uff08\u5f53\u6642\uff09\u52e4\u52d9\u5f8c\u3001\u5927\u962a\u5927\u5b66\u3067\u4fee\u58eb\u53f7\u3001\u795e\u6238\u5927\u5b66\u3067\u535a\u58eb\u53f7\u3092\u53d6\u5f97\u3002\u5c02\u9580\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3002\u95a2\u897f\u5927\u5b66\u52e4\u52d9\u5f8c\u30012015\u5e74\u3088\u308a\u73fe\u8077\u3002INSEAD\u30d6\u30eb […]<\/p>\n","protected":false},"author":1,"featured_media":14974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[89],"class_list":["post-6036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-jp","tag-faculty"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/6036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/comments?post=6036"}],"version-history":[{"count":2,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/6036\/revisions"}],"predecessor-version":[{"id":14975,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/6036\/revisions\/14975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media\/14974"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media?parent=6036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/categories?post=6036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/tags?post=6036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}