Since November 2024, serving as President and CEO of XELEN Holdings. Previously served as Country Head of Mastercard Data & Services Japan, and as SVP and Japan Representative of Applied Predictive Technologies. Before that, held the position of President and CEO of Dentsu Consulting, and worked at McKinsey & Company, Netyear Group, and Dentsu.
\nCompleted all coursework for the Doctoral Program at the Graduate School of Commerce, Waseda University, after earning an MBA from the same school.
\nGraduated from the Faculty of Letters at Keio University.<\/p>\n
\uff1cJournal Articles\uff1e<\/strong><\/p>\n Oikawa, N., & Kamata, K. (2025). The impact of generative AI on marketing communication: How will the power dynamics between brand companies, platforms, and customers change? Marketing Journal, 45(4), 312\u2013321. (In Japanese)<\/p>\n Nagahashi, A., & Oikawa, N. (2025). The mechanism of B2B brand community activation: Formation of self-efficacy and active participation behavior, Marketing Journal<\/em>, 45(3), 227\u2013236. (In Japanese)<\/p>\n Oikawa, N. (2017). How to understand consumer behavior: The potential of predictive and prescriptive analytics.\u00a0Tokei (Statistics)<\/em>, 68(6), 28\u201333. (In Japanese)<\/p>\n Mizukoshi, K., Oikawa, N., Hidaka, Y., & Tada, K. (2012). Social media as a new brand community: The potential of community managers.\u00a0Marketing Journal<\/em>, 32(2), 64\u201383. (In Japanese)<\/p>\n Oikawa, N. (2011). Feasibility of product development utilizing Internet interaction between companies and customers: Differences in participation behavior by category and brand characteristics of operating companies. In\u00a09th Yoshida Hideo Memorial Foundation Grant Research Collection (FY2010)<\/em>\u00a0(41\u201352). (In Japanese)<\/p>\n Oikawa, N. (2009). New product development strategies in the business environment transformed by digital information technologies: An overview of the so-called \u201cWeb 2.0\u201d environment and its implications.\u00a0Marketing Journal<\/em>, 28(3), 61\u201376. (In Japanese)<\/p>\n Morita, M., Oikawa, N., & Hidaka, Y. (2007). New cross-media effects brought by digital interactive media.\u00a0Marketing Journal<\/em>, 27(1), 35\u201344. (In Japanese)<\/p>\n \uff1cBooks & Magazine Articles\uff1e<\/strong><\/p>\n Oikawa, N. (2016). Business analytics in the era of big data.\u00a0Nikkei Digital Marketing<\/em>, January (28\u201329.), February (30\u201331.), March (30\u201331.), April (30\u201331.), May (30\u201331.), June (30\u201331.), July (32\u201333.) (In Japanese)<\/p>\n Onzo, N., Oikawa, N., & Fujita, A. (2008).\u00a0Mobile marketing<\/em>. Nikkei Publishing. (In Japanese)<\/p>\n Kobayashi, K., Okahashi, T., Hagiwara, M., Oikawa, N., Hosoi, T., Hidaka, Y., & Yagawa, N. (2000).\u00a0Internet marketing basics<\/em>. Nikkei BP. (In Japanese)<\/p>\n \uff1cTranslated Work (Supervisor of Japanese Edition)\uff1e<\/strong><\/p>\n Tapscott, D., Ticoll, D., & Lowy, A. (2001).\u00a0Digital Capital: Harnessing the Power of Business Webs. <\/em>\u00a0(N. Oikawa, Ed. & Trans.). Impress. (In Japanese)<\/p>\n<\/div>\n