{"id":13697,"date":"2025-04-09T18:15:22","date_gmt":"2025-04-09T09:15:22","guid":{"rendered":"https:\/\/www.waseda.jp\/fcom\/wbs\/?p=13697"},"modified":"2025-11-27T16:11:54","modified_gmt":"2025-11-27T07:11:54","slug":"koji-aiba-2-4-4-3-2-2-2","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/fcom\/wbs\/faculty-en\/13697","title":{"rendered":"NGUYEN, Phuong Bao Chau, Assistant Professor, Institute for Business and Finance"},"content":{"rendered":"<h3 class=\"x_MsoNormal\">Profile<\/h3>\n<div>\n<p>Nguyen Phuong Bao Chau received her Ph.D. in Commerce and Management from Hitotsubashi University. Her research interests include service marketing, service provider-consumer interactions, and consumer behavior in services.<\/p>\n<h3>Selected Publications<\/h3>\n<p><strong><span lang=\"JA\">\u3010<\/span><\/strong><strong> Journal Articles<\/strong><strong><span lang=\"JA\">\u3011<\/span><\/strong><strong><br \/>\n<\/strong><\/p>\n<p>\u30fbChau, N. P. B. (2023). Automation of frontline service encounters: A script theory perspective. Hitotsubashi University Doctoral Dissertation.<\/p>\n<p>\u30fbUno, M., Chau, N. P. B., Zhao, Y., Rokushima, S., &amp; Fukukawa, K. (2022). Current trends and issues of paradigms in the field of marketing research: Toward more active theoretical development (In Japanese). Hitotsubashi Review of Commerce and Management, 17(2), 14-30.<\/p>\n<p>\u30fbNguyen, C. P. B. (2020). Extending a Welcome to International Tourists: A Case Study of Nishimuraya, a ryokan in Hyogo Prefecture (In Japanese). Japan Marketing Journal, 39(4), 77-85. https:\/\/doi.org\/10.7222\/marketing.2020.023<\/p>\n<p><strong><span lang=\"JA\">\u3010<\/span><\/strong><strong>Books <\/strong><strong><span lang=\"JA\">\u3011<\/span><\/strong><\/p>\n<p>\u30fbChau, N. P. B. &amp; Uno, M. (2025). Storytelling in salesperson-customer interactions: How salespeople leverage. The 54th Annual Conference of the European Marketing Academy (EMAC).<\/p>\n<p>\u30fbUno, M. &amp; Chau, N. P. B. (2024). The role of storytelling in the modern sales process: A research agenda, The 53rd Annual Conference of the European Marketing Academy (EMAC).<\/p>\n<p>\u30fbChau, N. P. B. (2023). The effect of script change on consumers\u2019 acceptance of automated frontline service encounters. 2023 Global Marketing Conference.<\/p>\n<p>\u30fbChau, N. P. B. (2022). Automation of frontline service encounters: A script theory perspective. 2022 Portland International Conference on Management of Engineering and Technology (PICMET).<\/p>\n<p>\u30fbChau, N. P. B. (2022). The effects of customers&#8217; cultural values on their perceptions of lodging service quality: A comparative analysis of customers at traditional Japanese inns. The Sixth International Conference on Design Creativity.<\/p>\n<p>\u30fbChau, N. P. B. (2019). Country of origin effect in the context of hotel services. 41st Annual Informs Society for Marketing Science Conference.<\/p>\n<p><strong><span lang=\"JA\">\u3010Others<\/span><\/strong><strong>\u00a0<\/strong><strong><span lang=\"JA\">\u3011<\/span><\/strong><\/p>\n<p>Washida, Y., Furue, N., Kitaura, S., Chau, N. P. B. (2019). Free Innovation (Japanese translation). Hakutou-Shobou Publishing Company.<\/p>\n<\/div>\n<h3><b>Courses in charge<\/b><\/h3>\n<p>Service Marketing<\/p>\n<p>Business Data Analysis<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><a href=\"\/fcom\/wbs\/en\/faculty\">Back<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profile Nguyen Phuong Bao Chau received her Ph.D. in Commerce and Management from Hitotsubashi University. Her [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109],"tags":[95],"class_list":["post-13697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-en","tag-faculty-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/13697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/comments?post=13697"}],"version-history":[{"count":2,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/13697\/revisions"}],"predecessor-version":[{"id":15168,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/13697\/revisions\/15168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media\/13884"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media?parent=13697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/categories?post=13697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/tags?post=13697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}