{"id":13686,"date":"2025-04-09T17:48:47","date_gmt":"2025-04-09T08:48:47","guid":{"rendered":"https:\/\/www.waseda.jp\/fcom\/wbs\/?p=13686"},"modified":"2025-11-11T11:20:45","modified_gmt":"2025-11-11T02:20:45","slug":"%e7%9b%b8%e8%91%89-%e5%ae%8f%e4%ba%8c-%e6%95%99%e6%8e%88-%ef%bc%88aiba-koji%ef%bc%89-3-2-3-2-2","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/fcom\/wbs\/faculty-jp\/13686","title":{"rendered":"\u30b0\u30a7\u30f3\u3000\u30d5\u30a9\u30f3\u3000\u30d0\u30aa\u3000\u30c1\u30e3\u30a6  \u3000\u30d3\u30b8\u30cd\u30b9\u30fb\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u7814\u7a76\u30bb\u30f3\u30bf\u30fc \u52a9\u6559\uff08NGUYEN, Phuong Bao Chau\uff09"},"content":{"rendered":"<h3>\u5c02\u9580\u5206\u91ce<\/h3>\n<p>\u30b5\u30fc\u30d3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u6d88\u8cbb\u8005\u884c\u52d5<\/p>\n<h3>\u7565\u6b74<\/h3>\n<p>\u4e00\u6a4b\u5927\u5b66\u5546\u5b66\u90e8\u5352\u696d\u3001\u4e00\u6a4b\u5927\u5b66\u5927\u5b66\u9662\u7d4c\u55b6\u7ba1\u7406\u7814\u7a76\u79d1\u535a\u58eb\u5f8c\u671f\u8ab2\u7a0b\u4fee\u4e86\uff08\u535a\u58eb\u3001\u5546\u5b66\uff09\u3002<\/p>\n<h3>\u4e3b\u306a\u7814\u7a76\u696d\u7e3e\u30fb\u8457\u66f8<\/h3>\n<p><strong>\uff1c\u8ad6\u6587\uff1e<\/strong><\/p>\n<ul>\n<li>\u30b0\u30a7\u30f3\u30d5\u30a9\u30f3\u30d0\u30aa\u30c1\u30e3\u30a6 (2023). \u30d5\u30ed\u30f3\u30c8\u30e9\u30a4\u30f3\u30b5\u30fc\u30d3\u30b9\u30a8\u30f3\u30ab\u30a6\u30f3\u30bf\u30fc\u306e\u81ea\u52d5\u5316\u306b\u3064\u3044\u3066\u2015\u8a8d\u77e5\u7684\u30b9\u30af\u30ea\u30d7\u30c8\u7406\u8ad6\u306b\u57fa\u3065\u3044\u305f\u7814\u7a76\u2015. \u4e00\u6a4b\u5927\u5b66\u535a\u58eb\u8ad6\u6587.<\/li>\n<li>\u5b87\u91ce\u821e\u30fb\u30b0\u30a7\u30f3\u30d5\u30a9\u30f3\u30d0\u30aa\u30c1\u30e3\u30a6\u30fb\u8d99\u96c5\u6b23\u30fb\u516d\u5d8b\u4fca\u592a\u30fb\u798f\u5ddd\u606d\u5b50 (2022). \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u7a76\u9818\u57df\u306b\u304a\u3051\u308b\u30d1\u30e9\u30c0\u30a4\u30e0\u306e\u73fe\u72b6\u3068\u8ab2\u984c\u2015\u3088\u308a\u6d3b\u767a\u306a\u7406\u8ad6\u767a\u5c55\u3078\u5411\u3051\u3066\u2015. \u4e00\u6a4b\u5546\u5b66\u8ad6\u53e2, Vol. 17(2), 14-30.<\/li>\n<li>\u30b0\u30a7\u30f3\u30d5\u30a9\u30f3\u30d0\u30aa\u30c1\u30e3\u30a6 (2020). \u8001\u8217\u6e29\u6cc9\u65c5\u9928\u306b\u304a\u3051\u308b\u5916\u56fd\u4eba\u65c5\u884c\u8005\u3078\u306e\u53d6\u308a\u7d44\u307f\u2015\u5175\u5eab\u770c\u57ce\u5d0e\u6e29\u6cc9\u897f\u6751\u5c4b\u2015. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b8\u30e3\u30fc\u30ca\u30eb, Vol. 39(4), 77-85. https:\/\/doi.org\/10.7222\/marketing.2020.023<\/li>\n<\/ul>\n<p><strong>\uff1c\u8fd1\u5e74\u306e\u5b66\u4f1a\u767a\u8868\uff1e<\/strong><\/p>\n<ul>\n<li>Chau, N. P. B. &amp; Uno, M. (2025). Storytelling in salesperson-customer interactions: How salespeople leverage. The 54th Annual Conference of the European Marketing Academy (EMAC).<\/li>\n<li>Uno, M. &amp; Chau, N. P. B. (2024). The role of storytelling in the modern sales process: A research agenda, The 53rd Annual Conference of the European Marketing Academy (EMAC).<\/li>\n<li>Chau, N. P. B. (2023). The effect of script change on consumers\u2019 acceptance of automated frontline service encounters. 2023 Global Marketing Conference.<\/li>\n<li>Chau, N. P. B. (2022). Automation of frontline service encounters: A script theory perspective. 2022 Portland International Conference on Management of Engineering and Technology (PICMET).<\/li>\n<li>Chau, N. P. B. (2022). The effects of customers&#8217; cultural values on their perceptions of lodging service quality: A comparative analysis of customers at traditional Japanese inns. The Sixth International Conference on Design Creativity.<\/li>\n<li>Chau, N. P. B. (2019). Country of origin effect in the context of hotel services. 41st Annual Informs Society for Marketing Science Conference.<br \/>\n<strong>\uff1c\u305d\u306e\u4ed6\uff1e<\/strong><\/li>\n<li>\u9df2\u7530\u7950\u4e00\u30fb\u53e4\u6c5f\u5948\u3005\u7f8e\u30fb\u5317\u6d66\u3055\u304a\u308a\u30fb\u30b0\u30a7\u30f3\u30d5\u30a9\u30f3\u30d0\u30aa\u30c1\u30e3\u30a6 (2019). \u30d5\u30ea\u30fc\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3[\u7ffb\u8a33]. \u767d\u6843\u66f8\u623f.<\/li>\n<\/ul>\n<h3>\u8b1b\u7fa9\u79d1\u76ee<\/h3>\n<p>\u30b5\u30fc\u30d3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n<p>\u4f01\u696d\u30c7\u30fc\u30bf\u5206\u6790<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><a href=\"\/fcom\/wbs\/faculty\/alphabet\">50\u97f3\u9806\u4e00\u89a7\u306b\u623b\u308b<\/a><br \/>\n<a href=\"\/fcom\/wbs\/faculty\/area\">\u5c02\u9580\u5206\u91ce\u5225\u4e00\u89a7\u306b\u623b\u308b<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c02\u9580\u5206\u91ce \u30b5\u30fc\u30d3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u6d88\u8cbb\u8005\u884c\u52d5 \u7565\u6b74 \u4e00\u6a4b\u5927\u5b66\u5546\u5b66\u90e8\u5352\u696d\u3001\u4e00\u6a4b\u5927\u5b66\u5927\u5b66\u9662\u7d4c\u55b6\u7ba1\u7406\u7814\u7a76\u79d1\u535a\u58eb\u5f8c\u671f\u8ab2\u7a0b\u4fee\u4e86\uff08\u535a\u58eb\u3001\u5546\u5b66\uff09\u3002 \u4e3b\u306a\u7814\u7a76\u696d\u7e3e\u30fb\u8457\u66f8 \uff1c\u8ad6\u6587\uff1e \u30b0\u30a7\u30f3\u30d5\u30a9\u30f3\u30d0\u30aa\u30c1\u30e3\u30a6 (2023). \u30d5\u30ed\u30f3\u30c8\u30e9\u30a4\u30f3 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[89],"class_list":["post-13686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-jp","tag-faculty"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/13686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/comments?post=13686"}],"version-history":[{"count":2,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/13686\/revisions"}],"predecessor-version":[{"id":14980,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/posts\/13686\/revisions\/14980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media\/13884"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/media?parent=13686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/categories?post=13686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/wbs\/wp-json\/wp\/v2\/tags?post=13686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}