Waseda Business School
(Graduate School of Business and Finance)


YAMADA Hideo, Professor



Professor Yamada worked as a consultant at Mitsubishi Research Institute from 1981 to 1989. Professor Yamada joined the faculty of WASEDA University in 1989. He served as the chair of the Ministry of Economy Trade and the Industry Committee for de facto Standards. He serves/served as independent audit & supervisory board member of Astellas Pharma Inc., NEC Corporation., Fukuoka Financial Group, Inc. and Suntory Holdings Ltd. He received Waseda Presidential Teaching Award.

Academic Degrees

Ph.D., Business Administration, WASEDA University, 2003

M.B.A., Keio University, 1981

B.A., Sociology, Keio University, 1978

Selected Publications

Note: All of my publications are written in Japanese.

“Traps of Business-Frameworks”, Koubunsha-shinsho

“Multiple Worker”, Mikasa Shobo

“Business Models behind the Successful Companies”, Diamond Sha

“Competitive Strategy for Non Competition”, Nihon Keizai Shinbun Shuppan Sha.

“Business Models :Learning from Other Industries,” Nihon Keizai Shinbun Shuppan Sha.

“Strategies for Changing the Rules of Business: 4th Edition,” Japan Productivity Center .

“Why do those companies make profit? “(Joint work) Nihon Keizai Shinbun Shuppan Sha.

“Competitive Strategies for de facto Standard: 2nd Edition”, Hakuto Shobo

“Corporate Strategy Revised Edition ” (Joint work), Yuhikaku.

“Competitive Advantage of de facto Standard”, Chukou–shinsho

Courses in charge

Currently teaching in Japanese only.


Independent audit & supervisory board member of Fukuoka Financial Group, Inc.

Independent audit & supervisory board member of Suntory Holdings Ltd.


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