{"id":4952,"date":"2025-06-02T12:51:15","date_gmt":"2025-06-02T03:51:15","guid":{"rendered":"https:\/\/www.waseda.jp\/fcom\/riba\/?p=4952"},"modified":"2025-06-02T12:57:28","modified_gmt":"2025-06-02T03:57:28","slug":"2025%e5%b9%b46%e6%9c%8826%e6%97%a5%e6%9c%a8-%e3%81%ab%e7%94%a3%e7%a0%94%e8%ac%9b%e6%bc%94%e4%bc%9a-%e3%80%8cwinning-strategy-for-emerging-asia%e3%80%8d%e3%81%8c%e9%96%8b%e5%82%ac%e3%81%95%e3%82%8c","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/fcom\/riba\/news\/4952","title":{"rendered":"2025\u5e746\u670826\u65e5(\u6728) \u306b\u7523\u7814\u8b1b\u6f14\u4f1a \u300cWinning Strategy for Emerging Asia\u300d\u304c\u958b\u50ac\u3055\u308c\u307e\u3059\u3002"},"content":{"rendered":"<h3 style=\"text-align: left;\">\u300cWinning Strategy for Emerging Asia\u300d<\/h3>\n<div class=\"table-wrapper\"><table class=\"table table-colored-tbhd\" style=\"width: 100%; height: 136px;\" width=\"100%\">\n<tbody>\n<tr style=\"height: 24px;\">\n<th style=\"width: 19.5869%; height: 24px;\" width=\"20%\">\u65e5\u6642<\/th>\n<td style=\"width: 79.9731%; height: 24px;\">2025\u5e746\u670826\u65e5\uff08\u6728\uff0915:05\uff5e16:45<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<th style=\"width: 19.5869%; height: 10px;\">\u958b\u50ac\u65b9\u6cd5<\/th>\n<td style=\"width: 79.9731%; height: 10px;\">\u5bfe\u9762 \uff0a11\u53f7\u99286\u968e604\u6559\u5ba4\u306b\u304a\u8d8a\u3057\u304f\u3060\u3055\u3044\u3002<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<th style=\"width: 19.5869%; height: 24px;\" width=\"20%\">\u5bfe\u8c61<\/th>\n<td style=\"width: 79.9731%; height: 24px;\">\u5b66\u751f\u30fb\u6559\u8077\u54e1\u30fb\u4e00\u822c<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<th style=\"width: 19.5869%; height: 10px;\" width=\"20%\">\u8b1b\u6f14\u8005<\/th>\n<td style=\"width: 79.9731%; height: 10px;\">Mahmood, Ishtiaq Pasha \u6c0f (\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u56fd\u7acb\u5927\u5b66\u3000\u6559\u6388\u3001\u65e9\u7a32\u7530\u5927\u5b66\u5546\u5b66\u90e8\u3000\u8a2a\u554f\u6559\u6388)<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<th style=\"width: 19.5869%; height: 24px;\">\u8981\u65e8<\/th>\n<td style=\"width: 79.9731%; height: 24px;\">By 2025, India, China and other Asian countries will represent the lion\u2019s share of global middle-class consumption. Yet most MNCs from developed economies are doing a poor job exploiting these opportunities. Why is this? What obstacles are preventing MNCs from growing their business in emerging markets and what can be done to convert these challenges into opportunities?<\/p>\n<p>All companies operating in emerging markets face two major hurdles: low purchasing power and a high number of institutional voids. Succeeding in such an environment requires addressing both issues simultaneously. While a local company might be familiar with this, it is a new and inconvenient reality for large foreign MNCs. These organizations must learn how to serve customers with very different purchasing power and needs.<\/p>\n<p>From mobile money to eye surgery, frugal innovations that characterize the art of offering 80% value at 10% of the price have been the hallmark of success of many local firms in emerging economies. Offering high value at a low price requires the difficult task of combining product innovations with innovative ways of reconfiguring the delivery system. Given the importance of governments and regulators in many of these economies, an understanding of how to navigate through regulatory minefields is also critical for sustaining competitive advantage in these markets.<\/p>\n<p>The objective of this session is to illustrate how success in emerging Asia requires an ability to combine \u201cvalue innovation\u201d with \u201cbusiness system innovation\u201d to reconfigure the way value is delivered.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<th style=\"width: 19.5869%; height: 24px;\">\u4e16\u8a71\u4eba<\/th>\n<td style=\"width: 79.9731%; height: 24px;\">\u6a2a\u7530\u3000\u4e00\u5f66\uff08\u65e9\u7a32\u7530\u5927\u5b66\u5546\u5b66\u5b66\u8853\u9662 \u6559\u6388\uff09<\/td>\n<\/tr>\n<tr style=\"height: 72px;\">\n<th style=\"width: 19.5869%; height: 10px;\" width=\"20%\">\u53c2\u52a0\u7533\u3057\u8fbc\u307f\u65b9\u6cd5<\/th>\n<td style=\"width: 79.9731%; height: 10px;\">\u53c2\u52a0\u306f<a href=\"https:\/\/my.waseda.jp\/application\/noauth\/application-detail-noauth?param=oOe0hL9223hUKoTaD240gA\" target=\"_blank\" rel=\"noopener\">\u3053\u3061\u3089<\/a>\u304b\u3089\u304a\u7533\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002\u203b6\u670824\u65e5\uff08\u706b\uff0917:00\u7de0\u5207<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<th style=\"width: 19.5869%; height: 10px;\">\u305d\u306e\u4ed6<\/th>\n<td style=\"width: 79.9731%; height: 10px;\">\u65e9\u7a32\u7530\u5927\u5b66\u5546\u5b66\u90e8\u30fb\u7523\u696d\u7d4c\u55b6\u7814\u7a76\u6240\u30fb\u6a2a\u7530\u4e00\u5f66\u5206\u79d1\u4f1a<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300cWinning Strategy for Emerging Asia\u300d \u65e5\u6642 2025\u5e746\u670826\u65e5\uff08\u6728\uff0915:05\uff5e16:45 \u958b\u50ac\u65b9\u6cd5 \u5bfe\u9762 \uff0a11\u53f7\u99286\u968e604\u6559\u5ba4\u306b\u304a\u8d8a\u3057\u304f\u3060\u3055\u3044\u3002 \u5bfe\u8c61 \u5b66\u751f\u30fb\u6559\u8077\u54e1\u30fb\u4e00\u822c \u8b1b\u6f14 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[24],"class_list":["post-4952","post","type-post","status-publish","format-standard","hentry","category-news","tag-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/fcom\/riba\/wp-json\/wp\/v2\/posts\/4952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/fcom\/riba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/fcom\/riba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/riba\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/riba\/wp-json\/wp\/v2\/comments?post=4952"}],"version-history":[{"count":1,"href":"https:\/\/www.waseda.jp\/fcom\/riba\/wp-json\/wp\/v2\/posts\/4952\/revisions"}],"predecessor-version":[{"id":4956,"href":"https:\/\/www.waseda.jp\/fcom\/riba\/wp-json\/wp\/v2\/posts\/4952\/revisions\/4956"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/fcom\/riba\/wp-json\/wp\/v2\/media?parent=4952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/riba\/wp-json\/wp\/v2\/categories?post=4952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/fcom\/riba\/wp-json\/wp\/v2\/tags?post=4952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}