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Organizational Strategies of Japanese Companies in Asia

The objective of the class is to learn how service companies are conducting their business in Asia, particularly focusing on their organizational and human resources strategies. We will identify common challenges among service companies and seek for right solutions. We also will learn the current business environment in Singapore, and also how Singaporean government is supporting service industry. Students who complete this course will have a fundamental knowledge of business environment in Singapore, organizational issues commonly seen among service companies in Asia, and also how service companies could expand the business in Asia.

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Digital Marketing

Under Construction

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Supply Chain and Logistics Management

As the economy becomes more globalized, goods have to move longer distance with many more changeover transactions, while customers with choices worldwide are requesting for faster and more flexible responses. Companies are finding themselves incapable or not cost effective to conduct alone their business activities and customer services worldwide. As a result, they must work more closely with their business partners on a cooperative basis. Supply chain and logistics management deals with the management of materials, information and financial flows in a network consisting of suppliers, manufacturers, distributors, and customers across all activities such as designing, purchasing, manufacturing, distributing, and customer services. The coordination and integration of these flows within and across companies are critical to achieve supply chain efficiency and effectiveness. Thanks to the advanced information technology especially the Internet, it not only makes such coordination and integration possible, but also allows sophisticated models to be used for reducing the costs towards supply chain and network optimization. Management of the supply chain requires cross-functional understanding as well as sound technical and managerial skills.
This course covers both strategic and operational issues in supply chain and logistics management. It will introduce key concepts, principles, best practices, innovative ideas, and critical thinking of integrative supply chain and logistics management. Topics include supply chain and logistics strategies and design, push and pull, 3PL, 4PL, e-business, inventory systems and models, risk pooling, centralizing/decentralizing, postponement, cross docking, partnership, CPFR, QR, ECR, VMI, etc. It does not aim at completeness, but focuses on thinking principles and insightful topical discussions.

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Business to Business Marketing

The objectives of the course are to introduce you to the substantive and procedural aspects of business-to-business (B2B) marketing management and to sharpen your skills for critical analytical thinking and effective communication. B2B marketing refers to various marketing and selling activities targeting corporations, governments and other organizational buyers both in domestic and international markets. To achieve the objectives, classroom activities will consist of lectures, class discussions and assigned case studies. Approximately one-thirds of the course sessions will follow a lecture format. These sessions are developed to the presentation and discussion of theories, concepts, analytical techniques, and empirical findings useful for B2B marketing management. Approximately two-thirds of the course will follow a case discussion format. The case method is one of the most effective means for sharpening your strategic decision-making abilities. Participants of the course are all required to pre-read the assigned case materials and to prepare for class discussion, including answering a specific set of assignment questions. In addition to the class-room activities, a student group study of business marketing strategy of a company. business or products/services will be assigned towards the end of the course. The results of the group studies will be submitted in a written form and presented in the class room as well .

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Life Sciences: A Business Perspective

The course will provide an introduction for participants into the business dynamics involved within the US$800bil global Biomedical Healthcare industry. The emphasis throughout the course is on providing participants with a framework of knowledge to understand the trends within the industry - especially in the way that it affects Pharmabio and Medical Device companies like: Pfizer, Amgen, Medtronic, and JnJ. While prior scientific knowledge is not required, participants have to be open to learning about how technologies are changing the way which drugs and medical devices are being developed, manufactured, and marketed. Due to the limited time available for the course, areas like: agrobio business and renewable energies will not be covered as part of the course content.
This course methodology is based on highly interactive format using presentations and case discussions touching upon different interfaces of the life sciences industry. The course will also allow you to appreciate unique strategies being developed by the firms to face challenges in terms of competition, regulations, intellectual property issues etc. before bringing new medicines and medical devices to the market.
Project work will involve the study and analysis of leading companies within the biomedical industry.

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Human Resource Development of Global Business Leader

The course is designed to give students better understanding of the business globalization, and to help them master the way to develop and to utilize Global Business Leaders in order to accelerate the process of the globalization.

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Marketing and New Market Creation

This course consists of lectures, case studies, and a business plan project. Students will get knowledge about theories related to how to create new markets and realize innovation from marketing perspective. Through case studies and business planning, this course also provides students with opportunities to apply marketing and innovation theories into practice. Sessions will be a mixture of lectures on theories, case discussions, and presentations by students both individually and as a team. This course covers important theories and topics including invention and innovation, new product development process model, success factors of new products, knowledge-based view, marketing and R&D integration, Blue Ocean Strategy, open innovation, design thinking and so on. The course also covers wide range of cases about new products and service innovations in both profit and non-profit organizations in various industries. This course aims at the following two main goals. 1) Understand basic theories and acquire special knowledge for creating new markets from marketing perspective. 2) Improve ability to apply marketing and innovation theories into practice for creating a new business and market through case studies and business planning .

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Technology Strategy and Management

This course is designed for MBA students to understand a fundamental strategy of technology companies, what to research & develop how to manage and implement new product development, and how to create business values out of it.
Great products cannot be commercialized automatically. It requires the effective process of submitting ideas of new products as well as the organized methodology to commercialize. We need to analyze and understand both of the market needs and our core technology competence. The course contains discussion and group work on Road Map and Stage Gate to the targeted business, which offers ideas for R&D management.

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Problem Solving from General Management Perspective

The objective of this course is to develop an objective mindset and flexible thinking skills for future high level managers. The basic knowledge required should already be mastered during the first two trimesters. Emphasis is made on how to really use the skills in an integrated manner. Slow but deeper understanding of the nature of real life problems will be sought. The course addresses managers' need to analyze a corporate business situation from various directions and to select the right question to be answered.

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Japanese Management and Innovation

Japanese management was once regarded as an excellent business model, and the Japanese economy was once described as the rising sun. However, the Japanese economy has been stagnant for years, and moreover, it seems many Japanese people are unable to envision what strengths Japanese companies should enhance and what issues need to be overcome. However, Japan is still a significant Economic power with good potential and there are various assets, knowledge, thoughts and values which will be beneficial not only to the Japanese but also the rest of the world.
Classes will consist of interactive lectures, participants' presentations, case studies, videos and workgroups as well as guest speakers where appropriate.

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Venture Capital Financing

This course provides students an opportunity to analyze the financial issues that face entrepreneurs as well as financiers and to develop a set of managerial skills that aid in dealing with the issues. These skills will benefit ones who are interested in pursuing career opportunities as entrepreneurs, financiers (such as venture capitalists), those who help them such as accountants, corporate lawyers, policy makers, etc.

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Emerging Markets Strategy

Strategies of firms from emerging markets often reflect the unique home country conditions. This case-based course is designed to complement WBS courses on Corporate and Business Strategy and Global Management. Students will apply the concepts and tools they learned from other strategy and global business courses to better understand the growth and development of multinationals originating from emerging economies. Objectives: Applying the concepts and tools learned in strategy and global business courses to better understand the characteristics and strategies of emerging markets firms.

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Strategic IT Management

- Strategy and IT (Information Technology)
- Good IT strategy cases
- Business model (Market, Customer, Product, Service, Organization, People, Culture, Process, IT and Facility)
- Trend of IT & Net-business
- IT ROI Calculation method (Activity Based Costing & Scenario based approach)
- IT for automation
- IT for better decision (Enterprise Resource Planning etc.)
- IT for M&A
- Change management

- IT strategy formulation methodology
- Presentation from instructor
- Presentation from management of case companies
- On-site visit for case company (One or two from CISCO, NTT Data, Intel, Fujitsu, Microsoft etc.): depends on the schedule.
- Team assignments
* Japanese students are also welcome.
* * MBA students without IT technical knowledge are welcome.
*** The contents of the lecture may be changed.
Objectives
You will learn what/how to use IT for better management and how to calculate ROI for IT investment, rather than IT technology and its trend itself because this course is for MBA/MOT, not for MS.

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