Effect of gaze manipulation on preference decisions

In a collaborative study by Waseda University, the University of Western Ontario, Kochi Institute of Technology and Shizuoka University, researchers discovered that the tendency to choose an object with longer gazing time, which is known as the gaze manipulation effect, is more effective for visually advertising sport items to people who have experience playing sports than to those who are casually interested or those who like fashion. The results of this study could have possible applications in the sports market.

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